Christopher J. Ryan

Christopher Ryan is one of the nation's foremost experts in B2B marketing and sales. Author of How to Create an Unstoppable Marketing and Sales Machine (Fusion Marketing Press, 2009), Mr. Ryan is founder and President of Fusion Marketing Partners (www.fusionmarketingpartners.com). Chris Ryan was formerly a senior marketing executive at noted companies like Stellent, Inc., FrontRange Solutions, PeopleSoft, Sybase, and Group 1 Software. Mr. Ryan's latest book can be obtained at Amazon.com or at http://fusionmarketingpartners.com/get-the-book/.

Articles by Christopher J. Ryan

Six ways to build company value in a down economy
First -- set audacious goals

Hit hard and clean in your B2B campaign
No need to go negative to get the job done

How to shorten the B2B sales cycle
These six steps really work

Just how many sales leads do you need?
The answer could make you a C-suite hero

David vs. Goliath, business-style: Part 2
Low-cost, high-impact tactics work

David vs. Goliath, business-style: Part 1
Strategies to help small companies compete with industry giants

Fatal marketing mistakes for tech companies
Avoid these or risk failure

The seven deadly sins of marketing and sales
Avoid these or suffer the consequences

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