Recent Articles from Donna Marshall
Here's why companies should focus on their workers' "whole health"
It's no surprise that employers are increasingly recognizing the benefits of promoting “total well-being.” According to a recent study by the National Business Group on Health, 87 percent of employers are now offering emotional or mental well-being programs
Tips for a happy workplace
When it comes to wellness program trends, employers are whistling an old tune. Nearly 30 years after Bobby McFerrin urged us to “Don’t Worry, Be Happy,” employers are reclaiming that call to action, fueled by research indicating that happy workers are not only more productive and engaged but healthier, too. A five-year study of 3,000 […]
Top three ways to get the most from event sponsorships
When it comes to expenditures for marketing, many of us assume that advertising in the channel that delivers the biggest audience will provide the best return on investment. That approach might work well for large consumer brands such as Pepsi and Ford Motor Co., but if your niche is narrower, aiming broadly could waste precious […]