Articles by Esty Atlas
Talking to the media tipsheet
Learn to speak in sound bites
Oscar marketing 2012: Part 2
Just using Twitter and Facebook isn't enough
Oscar marketing 2012: Part 1
Customer engagement is no passing fad
Lessons we can learn from Bernie’s boxers
Value is in the eye of the beholder
The lessons of global advertising
Don't be fooled: ads still sell stuff
How to improve your bottom line with branding
Good marketing creates intangible value
Are you master of your domain? part 2
PYB: Protect Your Brand!
Are you master of your domain?
Sorry, Seinfeld fans -- it's not what you think
An insider’s guide to managing your message: part 3
Steer clear of speculation
An insider’s guide to managing your message: part 2
Give positive answers to negative questions
An insider’s guide to managing your message
How do you get comfortable with uncomfortable questions?
Top 5 marketing and PR blunders: No. 5
Playing it safe
Top 5 marketing and PR blunders: No. 4
Selling the product, not the emotion
Top 5 marketing and PR blunders: No. 3
Know when to hold 'em, know when to fold 'em
Top 5 marketing and PR blunders
No. 2: right product -- wrong place
