Recent Articles from George Tyler
Top five distribution channel errors
Creating a channel is easy, isn’t it? Everyone does it, so it has to be trouble-free and straightforward, right? It doesn’t matter if you’re selling computers in a brick and mortar shop or selling online or selling through multiple levels of distribution. The channels are different and require dif...
The referral game
As you grow your business and make connections in the community, someone will ask you for a referral – an introduction to someone else. How you handle this referral could influence your business, your career and your success. People like to be helpful. It is our human nature. In the today’s extrem...
Building a business with “Power Partners”
Power Partners is a compelling concept. Simply put, it is a group of businesses that band together to use and promote the products of the other businesses in the group. As much as we might want to think that we can win the battle alone; it just does not work that way. No matter what your […]
Nine tips for strategic alliances that really work
In a recent press release, Hallmark, the world’s leading greeting card brand, announced a strategic alliance with Shutterfly Inc., a leading Internet-based digital photo site. The goal is to have “exclusive Hallmark-designed customizable cards featured on Shutterfly’s new personalized greeting card site, Treat.com.” According to Investopedia.com, a strategic alliance is… �[...]
Do planes have horns?
In the not so distant past, my niece’s four-year old son, Hollis, was getting on a plane. Hollis is a frequent traveler. As usual, the energetic four-year old ran down the gangway in excitement. He just about ran into the captain’s legs at the entrance to the plane. As he looked up at the uniformed […]
Alliance of one
Companies are changing as the world evolves. The current downturn, or whatever you want to call it, has altered the employment of millions of people. To remain nimble, and to keep fixed costs low, companies of all sizes are employing contractors for projects. In turn, contractors are creating companies of one. Then to be successful, […]
From entrepreneurial vision to profitable reality
Question: Can you become a successful entrepreneur? Answer: Yes, but you can’t do it alone. Entrepreneurs begin by creating a vision. The vision states what your company does, why it is in business and what it will achieve. From this vision, a company strategy emerges. It describes the actions the company will take to make […]
How to track sales success: part 3
(Editor’s note: this is the last of three parts. Read part 1 and part 2.) You know your customer, you know their buying cycle, and you know what your company strategy is. The interaction between you and your customers is a series of touching and listening. Listening to your customers and prospects is getting more complex every […]
How to track sales success: part 2
(Editor’s note: this is the second of three parts. Read part 1.) Increased efficiencies for sales people usually mean more sales per day or week. The more that you can automate the tasks of the sales force, the more time they spent pleasing the customer, and more time in front of them. All sales tools […]
How the right business alliances can double your sales
Today’s business climate requires more sales with less effort and less employees. Finding the right strategic business alliance can double sales. Picking the wrong partners costs you money, time and revenue. The wrong alliance partnerships is like eating chocolate-covered jalapenos, they start out sweet and bite you in the end. Strategic alliances are the conscious […]