Recent Articles from Korisa Geiger
Is this thing on?
Your media relations people are usually your best spokespeople because they have become so well ingrained in your brand and message that they can be a walking, talking billboard for your company. For example, I’ve worked with the town of Frisco for more than five years now and truly feel like an extension of their […]
Less is more
Great media relations experts have to be on message and direct and to the point. This can often be the biggest challenge when pitching reporters. The key is to draft the story in a short message, whether you’re pitching through the phone, by email or on social media networks. Getting a journalist’s attention has become […]