Articles by Lida Citroën
The truth about lying online
It's not worth it
Should the CEO tweet?
When does it become too social?
Create demand with your brand
Here are some best practices
Best of CoBiz: How much info is TMI?
Be careful not to cross the line
Three great ways to go beyond your comfort zone
How successful companies stay relevant and compelling to their audiences
Best of CoBiz: Ego surfing is great exercise!
So go Google yourself today
Best of CoBiz: Saying you’re a good kisser doesn’t make it true
Same with being trustworthy -- so build some credibility
Lessons from Lance
What Armstrong taught us about rep management
Customers: Here’s what they really, really want
Customer appreciation done right
Your logo is not your brand…
...unless you're a cattle rancher
Holiday networking on steroids
Ten tips to make the most of it
Can you be yourself and still fit in?
Personal branding needs authenticity
Pay it forward
Is serving part of your brand?
Aligning personal and corporate brands
That's where the "promise" comes to life
Cancer is not your brand
Embrace the wholeness of your identity