Lida Citroën

The author of "Reputation 360: Creating power through personal branding" (Palisades Publishing, 2011), Lida is an accomplished speaker, author and advisor to Fortune 500 CEOs, executives and businesses. She consistently captivates audiences with her empowering message about intentionally managing your brand and reputation to attract opportunities. For more than 20 years, Lida has brought her unique, engaging and actionable techniques to clients, earning her acclaim internationally as an expert in reputation management and personal branding. Learn more at and    

Articles by Lida Citroën

The truth about lying online
It's not worth it

Should the CEO tweet?
When does it become too social?

Create demand with your brand
Here are some best practices

Best of CoBiz: How much info is TMI?
Be careful not to cross the line

Three great ways to go beyond your comfort zone
How successful companies stay relevant and compelling to their audiences

Best of CoBiz: Ego surfing is great exercise!
So go Google yourself today

Best of CoBiz: Saying you’re a good kisser doesn’t make it true
Same with being trustworthy -- so build some credibility

Lessons from Lance
What Armstrong taught us about rep management

Customers: Here’s what they really, really want
Customer appreciation done right

Your logo is not your brand…
...unless you're a cattle rancher

Holiday networking on steroids
Ten tips to make the most of it

Can you be yourself and still fit in?
Personal branding needs authenticity

Pay it forward
Is serving part of your brand?

Aligning personal and corporate brands
That's where the "promise" comes to life

Cancer is not your brand
Embrace the wholeness of your identity

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