Lida Citroën

Lida Citroën is the author of Your Next Mission: A personal branding guide for the military-to-civilian transition and Principal of LIDA360, a consulting firm that helps create effective market positioning through the use of brand strategies. She regularly presents at conferences, events and programs, teaching transitioning veterans how to understand their unique value and market them to future employers.

Citroën is an active member of Employer Support of the Guard and Reserve (ESGR) and works closely with General Peter Pace’s program in Philadelphia, Wall Street Warfighters Foundation (WSWF). For more information, please visit,  and connect with her on twitter, @LIDA360.

Articles by Lida Citroën

Hiring a veteran could be a great business decision
Some key reasons

The truth about lying online
It's not worth it

Should the CEO tweet?
When does it become too social?

Create demand with your brand
Here are some best practices

Best of CoBiz: How much info is TMI?
Be careful not to cross the line

Three great ways to go beyond your comfort zone
How successful companies stay relevant and compelling to their audiences

Best of CoBiz: Ego surfing is great exercise!
So go Google yourself today

Best of CoBiz: Saying you’re a good kisser doesn’t make it true
Same with being trustworthy -- so build some credibility

Lessons from Lance
What Armstrong taught us about rep management

Customers: Here’s what they really, really want
Customer appreciation done right

Your logo is not your brand…
...unless you're a cattle rancher

Holiday networking on steroids
Ten tips to make the most of it

Can you be yourself and still fit in?
Personal branding needs authenticity

Pay it forward
Is serving part of your brand?

Aligning personal and corporate brands
That's where the "promise" comes to life

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