Melanie Goetz is coauthor of "Roadrunner Marketing: Strategic Secrets You Wish You Knew," and president of Hughes & Stuart Marketing. She was executive director of the NGMA from 1996 to 2006.
The quickest way to a client’s heart? Through the stomach
Who can resist a designer cupcake?
The secret marketing resource right under your nose
Here's a surefire way to increase your bottom line in six months
Why you’ve got to give to get
It's a way to rise above the crowd of competitors
Get your story out there first, before they make one up for you!
How to start at the grassroots level and build momentum from there
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