Recent Articles from Sandra Zoratti
News
March 25, 2013
Connect and inspire
What an exciting time it is to be a marketer! It is also a challenging time to be a marketer. Extreme agility, tenacity, and hyper-fast, on-the-job training is required, as well as the ability to continually lead and inspire others. This was the backdrop for a night of inspiration from global CMO...
News
March 5, 2013
Vertical reach: A route to the ultimate slam dunk
It’s time to go vertical. As marketers, finding new customers is always a challenge. And in today’s saturated market, it’s even tougher to cut through the clutter, be relevant and engage prospects and customers in a sustainable fashion.