Recent Articles from Scott Esmond
Five tools to help break out of the creative box
When it comes to brainstorming your next creative marketing strategy, companies use a variety of tactics to uncover their next big idea. While it might happen during a brainstorming session or over happy hour, successful brands know how to inspire new ideas and continually drive their business. During a recent Red Door Interactive Speaker Series, […]
Is Facebook the new Foursquare?
In a matter of weeks, Facebook became much more than a place where old high school friends keep in touch or talk about things that they “like” with one another. The introduction of Community pages combined now with the location-based Facebook Places service it launched just last month has put the relevancy and longevity of […]
How to deal with online comments
Almost every organization has received a critical online comment at some point. Complaints show up everyday on the Internet and businesses of all sizes can no longer avoid it. Even powerhouses such as Google, Apple and Sony receive negative feedback. While organizations can’t control these online black eyes, acting quickly to alleviate the problem is […]
Seven rules to build your internet presence
People love a good anecdote. From hieroglyphics to song lyrics to a favorite novel, the well-crafted story is arguably the most effective means of communication to motivate change and pass along history. If an individual can tell a good tale, they have the ability to command the attention of others. Same goes for a business. […]