Recent Articles from Tom Healy
News
October 27, 2009
How to win friends and influence business
In Death of a Salesman, Willy Loman told his son: “It’s not enough to be liked, Biff. You’ve got to be well-liked!” And an Ad Biggie in Denver once told his account service staff: “Make friends of your clients. Because friends don’t fire friends.” On the surface, both of those sales strategies sound Machiavellian. Kind […]