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Zum XR Signs First Licensing Agreement for New to World Patented, Time-Release Delivery System
Time-release caffeine will create an immediate and meaningful point of difference for energy shot company, LXR Biotech.
Denver, Colorado - April 4, 2014 - Züm XR, a manufacturer of extended release delivery systems for beverages, recently signed an agreement that allows LXR Biotech to use Züm XR’s patented time-release caffeine beads in their energy shot. By delivering caffeine through a time-release system, potential negative side effects (over-dose) are alleviated and consumers don't experience the dreaded “crash”.
The deal will generate over $3.1 million in revenues for Züm XR in the first three years and over $13.9 million over five years. “Three patents have been issued for our innovative delivery system and we have conducted rigorous lab and in-market testing proving our label claims and showing strong consumer acceptance,” said company Founder and CEO Bob Niichel. “The LXR partnership further validates our business model and will bring our extended-release technology to more than 3.5 million consumers over the next year.”
“We have already presented the time-release shot concept to three top retailers, all of which have committed to large orders. And, one buyer told me the technology is game-changing,” said LXR’s President Andrew Krause.
About Züm XR
Denver area based Züm XR developed, market-tested and patented a new-toworld time-release delivery system utilizing tasteless micro-beads to deliver active ingredients in a beverage. Many vitamins and active ingredients are not readily absorbed by the body due to bioavailability issues. Züm XR’s extended release delivery system slowly delivers nutrients for optimal nutriton, increasing nutrient absorption by up to 60%. www.zumxr.com
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