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Events for 03/15/2014
March 15, 2014 - March 15
Brand Promise Workshop: Creating Your Visual Identity
Time: 8:30 am - 12:30 pm
Location: DaVinci Institute, 511 E. South Boulder Road, Louisville, CO 80027
Tell & Sell your company story, purpose & vision with symbols, fonts, words & color!
If ever a picture were worth a thousands words, it should be when using your Brand Identity to communicate and sell your Brand Promise.
Building your Brand Identity should not depend on clip art or ultra-cheap online design services. A well-designed, powerful Brand Identity communicates your Brand Promise by expressing your unique mission, vision, and purpose with visual tools.
In this Workshop we will discuss the 3 building blocks of a creating stable, visual Brand Identity: 1) your company (or product) name, 2) a tagline to differentiate you from your competition, and 3) a uniquely identifiable visual symbol. Because implementation is a determining factor for success, we’ll leave “chance” at the door. Solid research based on data from Xerox and others, proves that color and font choices REALLY DO affect your SALES AND PROFITS! With this in mind, we’ll explore how to design an “implementation set” that blends layouts, fonts and color for your business cards, packaging, brochures and websites.
HOT SEAT BONUS!
If you’d like your logo or brand to be a part of a “live” classroom critique, send in your logo with your registration. I will choose 3 of the most illustrative examples and offer constructive opinions on how to strengthen your logo for maximum impact.
EVENT: Brand Promise Workshop: Creating Your Visual Identity
DATE: March 15, 2014 - Saturday
LOCATION: DaVinci Institute, 511 E. South Boulder Road, Louisville, CO 80027
COST: $69, Members: $49, SuperMembers: Free
TOPIC: Tell & Sell your company story, purpose & vision with symbols, fonts, words & color!
SPEAKER: Mike Hamers, Owner of Lightspeed Commercial Art