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VP of Marketing

Denver, CO

As a key member of the RSG Leadership Team, this individual will lead the development, execution, measurement, and evaluation of all integrated marketing mix functions that drive revenue generation at lowest costs and highest efficiency in multiple channels. ESSENTIAL FUNCTIONS 1. Brand Development Work with the Leadership Team to define RSG’s unified brand position, “voice”, role, and identities, and continually communicate to all stakeholders. 1. Develop objectives, creative brief and evaluation criteria for branding process 2. Dimensionally chart key competitors

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