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   Today in ColoradoBiz Exclusives
Branding is about setting an emotional connection with a target audience. If I buy BMW, I believe I will feel powerful, successful and confident. If I do business with Merrill Lynch, I believe my investments will be safe, and I will be cared for as a client. By Lida Ciitroen  
A hiring trend that's here to stay
As Colorado companies continue to add employees as the economy stabilizes, many are moving toward Recruitment Process Outsourcing to recruit and retain top talent. By Steve Ziegler   
Colorado’s colleges and universities are adding everything from certificates to doctoral programs, in an effort to meet growing demand in certain industries. By Nora Caley 
   ColoradoBiz EXTRA
What do icebergs and mountains have in common? Water, of course. And in the eyes of one imaginative individual, both would be a future source of water in the Colorado River Basin. By Bart Taylor
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Find out more about Get Sales Clarity on April 27. And check out ColoradoBiz's other sponsored events and community events or submit your own. 
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