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 ColoradoBiz Exclusives 
If you sell beer like a good friend of mine, you recognize that you need a good menu of craft beers to supplement the Budweiser or Coors. If you sell books like a favorite client of mine, you may wonder and plan for how to sell your content in the new world order (if you haven’t already turned the corner). You get the idea. Or do you? It’s easy to see changes in others’ backyards. However, we get rooted in our current technology, customers, employees, pricing, delivery systems, etc. What made us successful in the past might prevent us from succeeding in the future. By Todd Ordal

Many professionals view the word “sell” with distaste. I hear often from attorneys that I have coached and trained, “I’m a lawyer, not a salesperson.” My reply is, “I have degrees in sciences and water resource engineering, but to have clients to serve, I had to learn how to sell. Who cares how good I am if I don’t have clients?”  Are your self-limiting beliefs about the word “sell” interfering with you growing your practice? By Gary Harvey

ColoradoBiz EXTRA                          
In the 1970s and 1980s, Sherry Ray ran operational divisions of Fortune 1,000 companies. Through the early-mid 1990s, she was a leading sales professional at now-defunct Pilot Research in Denver, until a chance meeting in a grocery store parking lot, when the self-proclaimed “energizer bunny” was convinced to make the professional pivot to business coach and acquired the necessary training to open Denver-based Ray Consulting Services in 1995.She is the author of Finding Traction: Recapture Your Drive at Work, which applies her experiences in corporate America to other professional playing fields. By Lynn Bronikowski

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