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   Today in ColoradoBiz Exclusives
Buying decisions are always the result of a change in the customer’s emotional state. While information helps to change that emotional state, it’s the emotion that’s important, not the information. Never underestimate the importance and power of emotions in selling—feelings are the fuel that drives people to buy. Logic makes people think. Emotions make people act. Put another way, logic makes people say, “I need to think about it.” Emotion makes people say, “Let’s get started.” It’s up to you to take them over the bridge from logic to emotion. By Liz Wendling

Sitting or aspiring corporate directors who want to elevate their careers need to be findable. Most professionals accomplish this by achieving excellence in their careers and using the personal connections and professional networks that they built over many years. More recently, LinkedIn has become very important to this networking process as executive search firms and board nominating committees utilize LinkedIn for locating qualified director candidates. By Taylor Simonton
 
 
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   ColoradoBiz EXTRA 
As part of a family, you are measured by your domestic life and the relatives closest to you. As a prospective employee, you are evaluated by your skills, talents and knowledge. Whatever kind of lens or filter we place over our lives we use different systems for measuring those key differentiators. And while we all think we are the world’s foremost expert on ourselves, we actually know very little. That’s about to change. By Tom Frey
 
 
 
   
 
 
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 Today on ColoradoBiz TV
TrackVia CEO Pete Khanna talks about why his company was a 2013 Top Company finalist. Read more about TrackVia.
 

 
 
 
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ColoradoBiz is looking for the best of the best for Top Company of the Year – the most rigorous and important business competition in Colorado! Nominate a company today! Deadline: May 1 
 
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Help us recognize Colorado’s successful companies! Colorado Companies to Watch honors our state’s second-stage companies that are developing valuable products and services, creating quality jobs, enriching communities and more. Nominate or apply today!

 

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