Learn Tools to more effectively and purposefully engage with your customers Driving growth. Sept 12: BMA14 Global Conference Series at The Curtis Hotel. Keynote speaker Marcus Sheridan
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 ColoradoBiz Exclusives 
Cyber Monday -- the Monday after Thanksgiving -- is arguably the biggest sales day of the year for many eCommerce sites. The last thing a businesses owner wants is for their site to crash during Cyber Monday, costing them potential revenue. Despite Cyber Monday still being months away, eCommerce sites should start preparations now to ensure their website visitors don’t get frustrated due to slow wait times or an unavailable site. When evaluating your site’s key performance data, there are three metrics that are of particular value for eCommerce sites. By Celesta Howe

 
Not many companies can boast the growth Boulder B-Cycle has shown since starting in 2011. Marketing communications manager Kevin Bell says the system originated with 12 stations and will be up to 38 this year. B-Cycle digitally tracks its members and 150 bikes. About half of users are annual members, Bell says, while the others are primarily tourists or casual users. “One of our expansions will focus on transit hubs,” Bell says, explaining that the organization is financed from user fees, sponsorships and grants. Putting bikes in residential areas encourages people to pick up a bike and ride to hubs. By Maria Martin & Nora Caley
 

ColoradoBiz EXTRA                                               
So let’s say there is a skills gap in your company. If budgets allow, your first inclination might be to hire someone from outside the company to close that gap. After all, there are some people who know how to look great on paper, and a stunning resume can make any company leader salivate over the potential of hiring a “rock star” employee. While that philosophy works in certain situations, new research suggests promoting an in-house employee may actually perform better than hiring an external candidate. By Derek Murphy



 
Attention: Top engineers!
Want to be listed as one of Colorado's Top Engineers in the Nov/Dec 2014 issue of ColoradoBiz? Submit the nomination form by Sept. 5!
 
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Top business brand experts talk about the future of marketing: coordinated and conversational.
 

An expert looks at research about getting your brand positioned for growth using new technology.



 
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Find out more about 5th Annual GenXYZ Awards Event on Oct. 2. And check out ColoradoBiz's other events or submit your own.

 




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