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The Broadmoor proudly announces the opening of THE BROADMOOR’S RANCH AT EMERALD VALLEY. This intimate wilderness retreat, just eight miles west of The Broadmoor, is perfect for board meetings and small corporate retreats. Visit broadmoor.com/ranch to learn more.
   Today in ColoradoBiz Exclusives
Minimize, maximize or optimize?
Maximizing market share sometimes means you buy it from your competitors, and that most always means margin degradation. Bigger is sometimes better, but not always. Shooting for market share above all else is a bit like marketing for eyeballs on the web. By Todd Ordal

Is this thing on?
Your media relations people are usually your best spokespeople because they have become so well ingrained in your brand and message that they can be a walking, talking billboard for your company. By Korisa Geiger

Best of CoBiz: Shotgun or rifle approach to sales?
I came from the buying side of the industry and carried over that analytical, methodical approach to my new career. I would spend days researching and preparing for a meeting. Hours getting ready for a phone call. Finally my sales manager told me this. By Julie Hansen

   ColoradoBiz EXTRA                                                
Executive wheels: A stud and a dud
I have never been a Lexus man. I have always thought that Lexus lacked the distinctiveness of a BMWor Mercedes. Lexus is simply a fancy Toyota, blander than the Europeans. But I found these two Lexus SUV models to be diametrically opposed. By Jeff Rundles

 Who's tops in sales? We want to know!
ColoradoBiz wants your opinion to help recognize top performers. For the fifth consecutive year, we'll profile the state's 25 Most Powerful Salespeople in our January issue based on nominations from our readers.

ColoradoBiz Lists are the authoritative source for Colorado's top companies and people. Buy them in one easy-to-use dynamic resource featuring data NOT available in print or online: CEO of the Year, Colorado's 25 Most Powerful Salespeople, Top 50 Family-Owned Companies, 40 at 40, 250 Made in Colorado Companies, Top 100 Woman-Owned Companies and Colorado's Top 100 Public Companies. Order yours today!
We want your execs!
Got a new CEO, CFO, COO, CIO, president or veep? Send us the announcement and a headshot, and we'll send out your C-suite news! Email kfeldhaus@cobizmag.com.

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 Today on ColoradoBiz TV
BikeSource, take 2
Marc Eisenberg, president of BikeSource, continues his chat with ColoradoBiz's Gigi Sukin.

 ColoradoBiz Podcasts

Guess who's 40 this year?
A chat with the Business Unconventional hosts about ColoradoBiz Magazine's 40th anniversary..
 See ColoradoBiz stories on Channel 7
KMGH Channel 7 and ColoradoBiz collaborate on stories about how business affects your life. See them online at TheDenverChannel.com.