Success by way of failure and negativity (really) & green marketing 101
  ColoradoBiz Update is a free e-mail newsletter featuring links to exclusive editorial material and select business resources for the benefit of ColoradoBiz magazine subscribers.
April 29, 2009
ColoradoBiz Update
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The road to success is often paved with failure
Very smart people with strong business plans will fail along the way: some from their own mistakes and some from unseen circumstances. The sooner you know failure is part of the game, the sooner you prepare for it. By Steve Baker

Use negativity to reap positive results
Negative emotions and looking for a downside are a strong human tendency, especially in groups. Instead of fighting what's natural, good managers go with the flow to reap positive results from every meeting. By Scott Halford

The red flags of green marketing
Before you jump into a green advertising initiative, be sure your environmental claims are accurate and not misleading. Here's how to avoid exposing your company to lawsuits, penalties and charges of "greenwashing." By Andrea Anderson

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In this month's issue

Colorado Cool Stuff: Vedante pop bands, collars and leashes
Boulder-based Vedante makes arm bands ("Pop Bands"), leashes, and dog and cat collars in a variety of colors that reflect light up to 1,500 feet in all directions. By Eric Peterson

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See ColoradoBiz stories on Channel 7

Channel 7 and ColoradoBiz on "The Road to Recovery"
As the economy continues to challenge businesses and consumers, KMGH Channel 7 and ColoradoBiz are collaborating on stories that explore how businesses are coping - and succeeding - despite the downturn. Look for new installments of "The Road to Recovery" at 4:30 p.m. on Thursdays, during the second half of the 4 p.m. broadcast. You can also find them online at


On ColoradoBiz TV

ColoradoBiz Update

Colorado Ethics in Business Award: Ronald McDonald House
Colorado Ethics in Business Award recipient Pam Whitaker, Ronald McDonald House of Denver, talks about the charity's journey since it opened its first "home away from home" for the families of pediatric hospital patients in 1979.


ColoradoBiz Podcast

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Designs by Sundown: Colorado Ethics in Business Award
Mike Hommel launched his Englewood-based company Designs by Sunday in 1984 out of his parents' garage. Today he employs more than 100 people and serves about 120 clients a year.

Gutterman Griffiths: A family law firm sets itself apart from the pack
Suzanne Griffiths and Sheila Gutterman, two of five partners at Gutterman Griffiths, a 2008 Top Company finalist, talk about what sets their divorce and mediation law practice apart from the pack. To nominate your company for the 2009 Top Company awards, download an application now. There is no cost to apply. Nomination materials are due June 9.

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Top Company Top Company
Now accepting 2009 nominations! With revised criteria plus a new category for 2009, the companies recognized this year will be some of the best ever. Nominate your company today!
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