Web Exclusives

August 29, 2014

Top Companies 2014: Working with purpose

Plus the nonprofit winner

By Gigi Sukin

Make no mistake, the basis for business is to make money. That hasn’t changed since the dawn of capitalism. But increasingly, companies that rise to the top have been driven by something more: a greater purpose — whether it’s providing jobs, improving lives, protecting the environment, fostering stronger human connections or some alternative higher aim — and the money has followed. That much was evident from the nominations submitted for ColoradoBiz magazine’s 27th annual Top Company Awards, arguably Colorado’s most competitive and rigorously judged

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August 29, 2014

Keep your eye on your cash

Safeguard your business with internal controls

By Rodney Rice

According to the Association of Certified Fraud Examiners, businesses lose five percent of their revenue each year to fraud. Whether your business is big or small, it is important to be active and vigilant to protect your financial resources. The implementation of internal controls can help you manage resources and make sure your operations are efficient and effective. To protect your business from potential fraud, there are many aspects of internal controls to consider, including how you manage cash receipts, checks, electronic transfers, and invoices. Your bank or financial institution

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August 29, 2014

Best of CoBiz: Top seven tips for creating a winning sales story

Give it the "So what?" test

By Julie Hansen

Once upon a time, the ability to tell a good story was merely a handy skill for entertaining friends, clients and coworkers.  Now experts are recognizing that storytelling is also a powerful sales tool for differentiating yourself from your competition and driving home your value proposition in a compelling and memorable way.  Prospects are told things all day long:  “We’re the best… We reach more customers… etc. ” Showing your message, solution or results in action and letting your prospect reach the desired conclusion will often have much

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August 28, 2014

Get ready for Cyber Monday now

Prepare your eCommerce site to avoid customer frustration

By Celesta Howe

Cyber Monday -- the Monday after Thanksgiving -- is arguably the biggest sales day of the year for many eCommerce sites. The last thing a businesses owner wants is for their site to crash during Cyber Monday, costing them potential revenue. Despite Cyber Monday still being months away, eCommerce sites should start preparations now to ensure their website visitors don’t get frustrated due to slow wait times or an unavailable site.  When evaluating your site’s key performance data, there are three metrics that are of particular value for eCommerce sites. Speed Index

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August 28, 2014

Green Colorado 2014: Transportation

By Maria Martin & Nora Caley

TRANSPORTATION B-Cycle Bike-sharing system Boulder bouldercycle.com Not many companies can boast the growth Boulder B-Cycle has shown since starting in 2011. Marketing communications manager Kevin Bell says the system originated with 12 stations and will be up to 38 this year. B-Cycle digitally tracks its members and 150 bikes. About half of users are annual members, Bell says, while the others are primarily tourists or casual users. “One of our expansions will focus on transit hubs,” Bell says, explaining that the organization is financed from user fees,

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August 28, 2014

Best of CoBiz: Grow your own talent

Get more bang for your buck by looking in house

By Derek Murphy

So let’s say there is a skills gap in your company. If budgets allow, your first inclination might be to hire someone from outside the company to close that gap. After all, there are some people who know how to look great on paper, and a stunning resume can make any company leader salivate over the potential of hiring a “rock star” employee. While that philosophy works in certain situations, new research suggests promoting an in-house employee may actually perform better than hiring an external candidate. The research, conducted by University of Pennsylvania Wharton

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August 27, 2014

Sell the way your customer buys

No connection, no sale

By Liz Wendling

Countless hours and thousands of dollars are spent on developing strategies and presentations to entice, influence, inspire, motivate or convince a potential customer to say “yes.” These days a sales call or sales meeting is too expensive to waste. With competition increasing at an accelerating rate, salespeople on the front lines need new methods for connecting and selling. They need to know and understand why people really buy. This old and true statement from Zig Ziglar sums it up. “Customers buy for their reasons, not yours.” Great salespeople know that the most

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