Web Exclusives - Sales/Marketing
Three ingredients of highly effective emails
By Liz WendlingEmail is an effective way to increase brand awareness, leads and sales, but many businesses don’t get the response rate they are looking for because their approach is weak, worn-out and completely off track. It comes down to three seconds, and if your message doesn’t hit the target your email…
02.06.2012Bags fly free! (sort of)
By David SneedI, for one, am susceptible to advertising, and this embarrassing fact is proven by the number of ShamWow!‘s I have at home. As a business owner without a marketing education, I try to learn the tricks by watching what other companies do.
The most effective campaign of recent times has…
02.03.2012Fear of selling: Here’s my powerful antidote
By TC NorthAn antidote is defined as a remedy that counteracts poison. And fear can be one of the most potent emotional poisons to your success. Fear of selling is likely your greatest obstacle in selling more effectively (whether you’re selling yourself, ideas, products or services).
The good news though, is you…
02.02.2012The 10-step formula for success
By Gary HarveyStep #1 Stay on the Right Side of the Trouble-Line
What does this mean? For discussion sake, let’s say you work 8-5. Spend your time in those hours focusing only on things that are productive and, if you’re in sales, produce revenue. I call this “pay time” activity. Anything you’re…
01.31.2012Seven steps to more powerful PowerPoints
By Dawn Bjork BuzbeeIn the early days of PowerPoint presentations, audiences were tortured by typewriter text, pointless, clunky animated clip art and obnoxious sound effects. Gratefully, much of this noise is gone or has been upgraded by higher quality, more entertaining audio and video. Even with the evolution of some presentations, we are…
01.30.2012The power of internal branding
By David HeitmanHave you ever walked into a company’s office or production facility for the first time and immediately noticed a refreshing level of enthusiasm and commitment from the people who work there? There is something positive animating the whole environment. What you’re sensing is the employees’ collective loyalty to the company…
01.27.2012Presence: Make the most of what you’ve got
By Julie HansenDeNiro’s got it. So does Streep. Newcomer Carey Mulligan has it in spades. Keanu Reeves? Never had it. What is “it?” Presence. If you’re alive and taking up space, you have presence, too. It’s simply a matter of degree. Do you have enough presence to command the attention of one, 10…
