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Web Exclusives - Sales/Marketing

03.07.2010

Five hot tips to build your brand

By Theresa M. Szczurek

Here’s how to improve the recognition of your brand. People won’t buy from you if they don’t know you.

It Takes a Good Product and a Team.

Good recognition starts with organizing a fabulous set of products and services that provide real value to your target market. What does your…

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03.01.2010

From caution to strategic action: part II

By AJ Steger

As we see signs of recovery, some companies aren’t satisfied with maintaining sales. They want to grow and you should too.

In its simplest form, growth can come from four areas:
1) Sell more of the same to your existing customers,
2) Sell new products/services to your existing customers,

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02.16.2010

The secret to getting more referrals

By Merit Gest

If you’ve been in business for a while, you have probably experienced the gift of a referral. No need to cold call and network during your precious time if business is coming in through referrals.

Over the years, I have taught business people across a wide range of industries on…

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02.10.2010

Sales down? Then get up!

By Merit Gest

By now it’s a safe bet that the New Year’s resolutions have gone by the wayside, and you are back into normal routines and comfort zones. This may seem an unlikely bit of advice from a sales and business consultant, but if you want to get your sales up, you…

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02.08.2010

The key to unlocking your sales potential

By Larry Turner

Last year was a painful one for sales leaders, and your organization is looking to you to increase revenue. Your expense budget has been decimated, sales targets are a stretch, only a part of your sales organization is producing and pipeline management has been nearly impossible. Does this sound remotely familiar?…

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02.07.2010

The Warren Buffett/Peyton Manning secret strategy

By TC North

What’s the success strategy shared by Warren Buffett, possibly the best stock market investor of all time, and Peyton Manning, one of the greatest NFL quarterbacks of all time (three time NFL most valuable player [MVP] and the 2006 Super Bowl MVP)? They are both masters of preparation and opportunity…

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02.03.2010

The quickest way to a client’s heart? Through the stomach

By Melanie Goetz

Have you noticed people are just more cranky than usual lately? Not that we don’t all have good reason. Everyone’s working harder to get and keep business. People tell me they are feeling a cautious hopefulness that business will improve substantially this year.

However, business can improve even faster for…

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