7 Reasons Local SEO is Excellent for Small Businesses
Local SEO has quickly become a dominating force in modern marketing — here's how to use it to your advantage.
It’s no secret that proper SEO practices are crucial in the modern business landscape, and local SEO has gained immense traction during the last decade for many reasons. Among them, the fact that more and more people are using mobile phones to access the internet on a daily basis.
Search engine optimization (SEO) generally refers to the process of enhancing a website’s quality to improve its visibility on the world wide web. According to Hub Spot, More than 69% of marketers currently invest in SEO for a number of reasons.
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SEO involves a range of facets such as local SEO, link building and on-page and off-page activities, among others. Local SEO is generally a solution adopted by businesses to rank highly in local searches. Besides that, there are many reasons local SEO is becoming a must for small businesses.
Local SEO Boosts Relevant Traffic
The primary goal of investing in SEO is to increase relevant traffic to a website. Investing in local SEO can help a business attract more local customers by increasing your website’s ranking for “near me” searches.
It may not mean that every website visitor will convert to a buying customer, however, leveraging local SEO optimizes the chances of attracting buying visitors. In this way, a business will be able to stand against the competition and thrive.
Get Featured in the Top SERPs Results
Internet users believe that websites that rank on the first page and certainly in the first three positions are the best. Therefore, to convince customers that your products and services are of higher quality, a business must choose SEO. Local SEO allows a business to stand out and rank highly with the help of an optimized GMB profile. This can help a business to sustain itself in the online market which is becoming more and more competitive.
Local SEO Ensures Exposure In Local Listings
Yes! Also known as local citations, local listings mean a business’s name, products, services, phone number and location. A local listing allows internet users to find a business within a given location. A business owner can use Google My Business, a business directory to display what a business is all about.
READ: eCommerce SEO – 6 Easy Tips to Drive Organic Sales
Local SEO Offers a Competitive Edge
Opting for local SEO solutions is one way of helping a business move with the marketplace. More and more technologies and SEO practices are popping up every year. Local SEO can help a business stay within a competitive range and withstand macro environment factors.
Additionally, failure to opt for SEO solutions can impact growth and profitability opportunities for a business. Generally, local SEO allows a business to find more customers, fight competition and stay relevant.
Optimize Your Marketing Campaigns
Marketing is an expensive business solution and when unstrategically done, it can cost a business heavily. Whether a business owner chooses email marketing, content marketing, or PPC ads, local SEO can help optimize any campaign taken on. Local SEO also works as a catalyst to optimize conversions and interactions between a business and its target audience.
Increase Your Brand Awareness
Brand awareness involves activities that help an audience understand a brand. The more a business pushes for brand awareness, the more likely customers will associate with it. In the long run, this can cultivate trust and brand recognition. Brand awareness can also help a business win more customers and drive more revenue.
READ: 4 Tips for Rebranding Your Business – And What It Reminds Us About Entrepreneurship
Boosts Your Leads & Sales
SEO is a reliable approach to driving leads and sales. The more a business owner creates valuable content that ranks on the SERPs, the more a business will pop up in front of the right eyes. The more a business comes up whenever internet users search for specific products or services, the more it earns credibility.
Therefore, small business owners can consider investing in locally-focused SEO in order to stay at a target audience’s fingertips.
Starting a business and running it in the first five years comes with many challenges. Many small businesses still fail to continue due to a range of factors such as competition. However, gone are the days when small businesses would fail to show an impact. With solutions like local SEO, small businesses can show their power within a given field and grow effectively. Small business owners can surely rely on this digital marketing technique to grow and extend their reach.
loves to write interesting and knowledgeable blogs regarding business management, education and life to satiate the curiosity of her lovely readers. Currently, she is serving as a content manager at the ‘Speaking Polymath’. Every piece of content that she writes demonstrates her immense love and passion for her profession.