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Sales & Marketing

Meet Your New Favorite Secret Brand Weapon: Signals

Even major brands can undermine their own goals when they get out of perceptual alignment — by saying, showing or doing things that create consumer confusion or mistrust.

Most Powerful Salespeople 2019: Cisco Systems' Jennifer Chang

She now leads the Federal Civilian Scientific team at Cisco Systems, which is responsible for $250 million in business. The team is made up of 10 sales professionals, nine systems engineers and 20 integrated team members across Cisco.

Most Powerful Salespeople 2019: IT Depot Online's Shea Phelan

“Salespeople are a mixture of nature and nurture. I find that some folks naturally have some skill sets and tendencies that get them up and running more quickly than others," he says.

Most Powerful Salespeople 2019: Live Consulting's Kyle Moore

Moore was the sole income driver for LIVE Consulting in his early years with the firm, and he remains a key force managing the sales team.

A Great Brand is More Than a Logo

There’s much more substance behind the creation, implementation and stewardship of a brand in order to make it great.

Is Your Sales Pitch in the Snooze Zone?

You’ve probably sat through a few presentations that made you long for the welcome sound of a fire alarm. Why are sales presentations in particular so boring?

Why No One Is Buying What You're Selling

I believe that you can sell without being aggressive. You can sell without being pushy or salesy. You can sell without using slimy or sleazy tactics. And you can sell without selling your soul. But it is impossible to sell without selling.

Influencers: How to Leverage the Relationship

A new phenomenon has come about with the digital age: the rise of “influencers.” What used to be a space for celebrities (whose inspiring lifestyles were seen in magazines or film) has become the domain of everyday “it girls” thanks to social media.

Internal Brand Engagement and How it Makes an Impact

Why strive for internal brand engagement? What makes it so important to your business?

How Long Before We Reach Peak E-commerce?

Retail is rapidly evolving and many of yesterday’s storefronts no longer exist. Gone are the Woolworth’s, Radio Shacks, Mervyn’s and Montgomery Wards of a bygone era.

How to Make the Most of Your Next Event

Corporate events can be fun, informative, a great way to connect people in a company and improve company culture or to celebrate milestones or holidays.

Is Social Media Replacing Traditional Advertising?

With social media consumption now accounting for roughly one in every three minutes spent online, you have to wonder. Has society lost their appetite for physical, printed content?
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