When building your brand, give yourself a leg up over your competition — and a lasting competitive advantage — by doing one or more of these three things to attract, win and keep the customers you want.
Marketing and advertising techniques are always evolving, yet now they are changing faster than ever before. In today’s world, people are less attentive, paying attention only for short amounts of time, and it is taking a toll on marketers’ ability to grasp an audience.
Certain business challenges are best solved with a bold brand move. Learn from three companies that charted a new brand course and had great results.
How businesses who haven't traditionally used video marketing can use live video to help launch products and increase sales and engagement.
While the journey from generating an idea to making money is complicated and filled with count-less steps, launching a business is one of the most rewarding things you can do.
Brand identity is crucial to the success of any small business. However, it doesn’t serve a small business to develop a brand identity and then blindly hold onto it for dear life.
Consumers are growing increasingly distrustful of marketing rhetoric, promises and boasts. This means it’s time for a fresh take on old tactics. Marketers can take a lesson from musician Ella Fitzgerald on how to wow an audience.
Just as important in getting out there this summer, is updating your executive resume to land those interviews. This 35-Point Assessment Checklist will help you get your resume in top-notch shape.
Sales karma is at play all day, every day, and when you least expect it, it will come back to bite you. Making honesty and serving others your number one priority, and the good karma will find its way to you and your business
Demographic changes have disrupted the marketing industry, changing customer service. Yet, most organizations still us an outdated service playbook that doesn’t consider the new ways customers interact with businesses.
By engaging in the fearless deep-dive, companies can not only solidly address their reputation issues, but come out the other side with better talent, better KPIs, better systems and even fixed costs of marketing lowered by as much as 50%.
There are a lot of questions surrounding starting crowdfunding campaigns: Do I need a large social media following? Is Kickstarter the best platform? This article answers these and what will actually work.