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3 Essential Brand Strategies for Emerging Markets

When building your brand, give yourself a leg up over your competition — and a lasting competitive advantage — by doing one or more of these three things to attract, win and keep the customers you want.

When It Comes to Retirement: Live Longer and Work Smarter

Retirement doesn't look like it used to. With longer life expectancy, more career options and unexpected events on the horizon, it's more important than ever to create a personalized retirement plan.

10 Mistakes Business Leaders Make on Their First Book

Writing a book is an overlooked tool for positioning, marketing or selling a company. However, books are the ultimate business card and a creative way to expand your brand’s voice.

How Storytelling is Changing Marketing and Consumerism

Marketing and advertising techniques are always evolving, yet now they are changing faster than ever before. In today’s world, people are less attentive, paying attention only for short amounts of time, and it is taking a toll on marketers’ ability to grasp an audience.

Maternity Care is Expensive: Here’s How Employers Can Help

It’s clear the more businesses understand the unpredictable costs of maternity care, the more they can serve as advocates for their employees during such an important life event. Quality maternity care translates to business benefits beyond just savings on health care costs.

All Entrepreneurs are Liars, and It’s Stifling Your Company

Lying to yourself as a business owner is no way to grow a business. It’s time get honest about money, people, growth and build a plan to get through it all.

The Best Leaders are Short on Rules but Adamant About Principles

The people who work for you like your rules as much as you liked your mother’s rules as a teenager. You might need some of them, but your employees will be more committed and have more enjoyment if you lead with principles.

Preventing Age Bias in a Multigenerational Workforce

If harnessed effectively, each generation’s principles, perspectives and strengths can be a valuable asset. However, age diversity can also present unique challenges to those trying to manage a multigenerational workforce

Moving an Office: How to Keep Your Sanity and Stay Productive

There are 1,001 reasons why a business must pack up, but all these reasons do not make a company move easy. Here are some tips for avoiding setbacks, engaging employees in the process and making the move go as smoothly as possible.

What is Your Relationship With Work?

A generation ago, it was common for someone to be described as devoted to his or her work, is this still the case?

Get Your Job-Related Stress Under Control

Surprisingly, as common as job-related stress is, there are some serious long-term effects including as heart disease, high blood pressure, back problems and depression

The High Cost of Poor Health at Work — More Than Just Premiums

Any business, no matter how small, can create a workplace culture that encourages healthy lifestyles. And since employees spend an average of 47 hours per week at work, your work environment is ground zero for encouraging healthy lifestyles.
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