You may have the greatest products, services or solutions in the world. But if you don’t appeal to your prospects on an emotional level, you’re just another person trying to sell them something.
Now that we’ve all been through the annual frenzy that is the Christmas shopping season, it is time to reflect on the state of retail in America.
The key to effective blogging – in addition to ideation, writing and promotion – is keeping your blog active. And by active, here's what we mean.
If you haven't already done so, you should start thinking about your sales goals for 2017. You can't just set them and forgot them.
Remember getting cornered by “that guy” at a networking event who went on and on about himself immediately after being introduced? Bad news: You may be “that guy” if you’re still opening with a corporate overview like this.
Your value is infinitely more important than your price. If prospects can’t see the value, they are going to use the one measure that they can see—your prices and fees.
Step aside, Millennials ― you’re old news. You’ve grown up and right out of the trendsetters demographic, and smart marketers need to get up to speed on what’s next.
Not having just coffee at a coffee shop or just a burger at a burger joint is no crime, of course; it is, however, most assuredly short sighted. We should never forget where we came from. Too bad in banking those roots are often obscured.
Stupid questions anger and waste your prospects' time. Lame questions close doors and opportunities. Lazy questions destroy your trust and credibility. Continuing to spout the same-o-lame-o questions is a recipe for disaster.
Which do you think is going to get a prospect's attention and deliver more impact: A self-centered sales pitch that’s all about you or a powerful email that shows you understand their problems, challenges and issues?
Don’t show up unprepared to meet your biggest competitor: the status quo. Meet your competition with confidence by applying these three steps before your next presentation or demo.
Your business has just launched a multi-pronged marketing campaign. It’s a sure-fire winner. But have you forgotten to include a key element? If an integrated public relations effort isn’t part of the plan, there’s a good chance you have.