Step aside, Millennials ― you’re old news. You’ve grown up and right out of the trendsetters demographic, and smart marketers need to get up to speed on what’s next.
Not having just coffee at a coffee shop or just a burger at a burger joint is no crime, of course; it is, however, most assuredly short sighted. We should never forget where we came from. Too bad in banking those roots are often obscured.
Stupid questions anger and waste your prospects' time. Lame questions close doors and opportunities. Lazy questions destroy your trust and credibility. Continuing to spout the same-o-lame-o questions is a recipe for disaster.
Which do you think is going to get a prospect's attention and deliver more impact: A self-centered sales pitch that’s all about you or a powerful email that shows you understand their problems, challenges and issues?
Don’t show up unprepared to meet your biggest competitor: the status quo. Meet your competition with confidence by applying these three steps before your next presentation or demo.
Your business has just launched a multi-pronged marketing campaign. It’s a sure-fire winner. But have you forgotten to include a key element? If an integrated public relations effort isn’t part of the plan, there’s a good chance you have.
Many people do take vacations in the summer ― a week or so here and there. But they are still working the rest of the time. Even if your particular business slows down during the summer months, that doesn't mean you throw in the beach towel and take a selling siesta.
In sales, we want to make a strong impact on our audience as well, yet rarely do we think beyond our words or slides.
Thought leadership is no longer a nice-to-have strategy; it's now a necessity as part of your public relations plan.
Unless you’re in control of your body, it’s telling your clients everything you don’t want them to know. Your words may be spot-on, but your body might be saying something else.
The P2P revolution is here and marketing has shifted immensely to a much more personal approach – putting a name and a face on business and focusing on relationships, as opposed to business and the bottom line.
Success will be arduous without solid sales skills. Selling is one of the most significant skills every business owner needs to develop. It’s time to embrace it and get good at it.