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Retaining top performers: Are you doing enough to keep your MVPs?

Retaining top performers is an ongoing challenge for many businesses today. Take steps to ensure these valued employees truly feel valued, and you will be well-positioned to maintain a deep bench of in-demand talent that will help your business succeed — and that your competitors will envy.

What public relations is, and is not

The guiding principle of a great public relations campaign, whether a modest one for a mom-and-pop shop or a far-reaching one for a Fortune 500 company, is the same: Take a company with a good story and make sure their desired audiences know about it.

How companies can win with philanthropy

Simply giving money to a charity or philanthropic organization doesn’t necessarily carry the same impact as taking the time to work side-by-side with others. Donating time builds stronger teams and creates a sense of empathy among employees

Marketing in times of economic uncertainty

There is a strong argument for spending marketing dollars even when times are tough. Here are several recession-proof marketing tips to utilize during economic uncertainty to ensure continued sales success today and ensuring a strong position ahead of the competition once things start to turn around.

How to stay relevant in a disruptive marketplace

A fascinating thing about disruption and innovation is that the underlying need is often unchanged. People still ride bikes, take pictures, watch movies and listen to music, but how they do it has morphed to more convenient (not always cheaper) solutions.

Research and Development Expenditures: Timing is Everything Under New Tax Rules

Historically, taxpayers been able to elect to deduct or capitalize these costs in the year they were paid or incurred, under Section 174(a) or Rev. Proc. 2000-50. For tax years beginning after Dec. 31, 2021, the revised Section 174 rules will require taxpayers to capitalize and amortize all R&D costs.

Does your marketing have a case of TMI? Probably.

If you want people to remember your brand message (which is another way of saying, if you want to make money), a basic appreciation for the way working memory functions is helpful.

Irrational exuberance is taking over the stock market

Irrational exuberance is a state of mania when stocks increase regardless of deteriorating fundamentals or uncertainty. When this happens, greed, overconfidence, and fear of missing out takes over the mind of investors. What can investors do when irrational exuberance takes over the stock market?

Investment Risk: As in life, courage pays off

Ultimately, the real key to successful investing is to have the courage to buy regularly – even when others are fearful and hold your investments for a long time. History has proven that upping one's comfort in investing pays off, over time.

How emotions play a role in managing your money

While money isn’t everything, it’s important to keep savings and spending in line with your individual financial goals. To better separate your emotions from your money, here are four steps to help you become more confident and less stressed about your financial future.

Dear Consumer: Don't Buy This Product

In today’s world of Amazon and Costco and Google, might wins. But we can’t all be Goliath. Sometimes the best thing you can do for your brand is signal to people that ‘this brand is not for you.’

How chefs can make farm to table a reality

Most chefs are just logistics managers tasked with negotiating prices, building relationships with food growers and juggling transportation logistics.
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