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A Great Brand is More Than a Logo

There’s much more substance behind the creation, implementation and stewardship of a brand in order to make it great.

Why a Clear Strategy Should Drive Your Business Behavior

Chasing shiny objects is dangerous, and leaders who fall prey to this almost always have one thing in common: There’s no clear strategy driving their behavior.

Eight Reasons to Revisit Your Estate Plan

While a thorough assessment of an estate plan is encouraged annually, these eight items should be kept top of mind when considering if it’s time for a refresh.

Is Your Sales Pitch in the Snooze Zone?

You’ve probably sat through a few presentations that made you long for the welcome sound of a fire alarm. Why are sales presentations in particular so boring?

Top 7 Questions to Align Your Company

Without alignment, you’re wasting energy in the form of capital, payroll, confusion in the market and opportunity costs. You most likely don’t see it. It’ll slow you down and eventually kill you if you don’t eliminate or reduce it.

Why No One Is Buying What You're Selling

I believe that you can sell without being aggressive. You can sell without being pushy or salesy. You can sell without using slimy or sleazy tactics. And you can sell without selling your soul. But it is impossible to sell without selling.

Top Three Signs It's Time to Expand Your Small Business

Even if you’ve established a major local stronghold, taking your business to the national level is a completely different animal.

Five Traits of Successful Solopreneurs

Typically, a solopreneur’s income is a direct result of his or her skills, personality or presence. In other words, if you’re a solopreneur, your business doesn’t operate without you.

Protect Your Finances While on Summer Vacation

Take heed of these suggestions to keep your finances protected before, during and after vacation.

Why You Need Strategic HR

This kind of thinking created a dual perspective where employees saw HR as a provider of perks and protection.

CEO Coaching: Strategy Is About Being Different

Many of us are too fearful of looking different, of making mistakes, of trying to achieve wild things. We self-edit our great ideas. Maybe we should blame our parents, but perhaps we ought to own it and create a different definition of success.

How to Field a Winning Team Using Data

Rather than settle for second best when it comes to talent, mid-market companies should develop an intentional culture that offers a uniquely different experience — maybe more personal, more flexible, and closer to the company purpose.
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