Push through your fears, and use your customer data to evoke emotion and increase your company's ROI.
In the online world, the old maxim about “location, location, location” as the key to success no longer holds true. A more helpful mantra is “data, data, data.”
A cold call is an interruption for your prospect, so you’re already starting out with one strike against you.
When someone is faced with an overwhelming amount of content to sort through the experience can be less than pleasant and may be memorable in the wrong way (think verbose and overwhelming). However, we all know that the Google bots still need something to sink their teeth into – relevant and rich content that drives people to your website.
Not only are companies overlooking individuals on their own, many are actually going out of their way to create and exploit false fear and shame about being uncoupled or unmarried.
What we often fail to realize is connections are just relationships. If you aren’t clear about who you are, no one is going to be interested in you. It’s critical you understand your brand, and how you should start a relationship with your customers.
l media is one of your brand’s most direct touch points with customers. It’s quickly becoming an arm of many brands’ customer service departments, as social media managers are frequently on the front lines when complaints or reports surface on social media. Plus, the content a brand proactively pushes out clearly shapes public perception.
Don’t let confidence elude you during your presentation. Use these five acting techniques to deliver a presentation that reassures your prospect they are making the right decision.
The insight here is that these consultancies are selling the niche target methodology because it is better for agencies. It’s simply advice for agencies on how to get hired more often, and grow agency revenue. However, it’s not necessarily the best solution for brands.
Here's why charitable giving and a generous spirit are good for your business' bottom line.
For clients who have been in the professional world for a number years, take off dates and add a section on their resume that summarizes: “Positions prior to 2002.”
The buzzword, authentic, does not alone get the job done when it comes to selling.