Last year set a record in new car sales, and 2016 appears to be on the same track. But what's really motivating the Denver-area consumers to buy? Here are some insights.
Objections are a natural part of the selling process, and they pop up for many reasons. Objections can happen in all stages of the process and are often nothing more than problems to be solved.
You’ve probably sat through a few presentations that made you long for the welcome sound of a fire alarm. Why are sales presentations in particular so boring?
Salespeople say that phone calls eat away at their time and interrupt their workflow. It's an excuse ― an excuse used to avoid the dreaded human-to-human communication. This behavior is costly and holding people back from success.
Unlike ordinary conversations, a sales or business presentation is a purposeful, heightened communication and every element, including a story, must connect to why you are there -- whether that’s to solve a business challenge, explore an opportunity or overcome obstacles to doing business.
Imagine having a database of 30,000 contacts who are willing to work for free. Sound crazy? It’s reality for Colorado craft whiskey maker Stranahan’s.
During a recent training at a world sales conference, a salesperson asked, “Salespeople always refer to their prospects as clients. I’ve heard you use the word prospects, even suspects, instead of clients. Why?” So I asked the question, "How do you know if someone is prospect or a client?" At the beginning, they wondered if I were just being literal. After a few hours, they began to "get" the distinction and corrected themselves without me having to ask the question. It's a simple but very important distinction to make.
When meeting with a client recently, we discussed how to deliver great brand experiences and I thought the client’s observations and comments were not only spot on, but urgently needed throughout the industry. These four keys to delivering a better brand experience aim to help your company create better and more fruitful relationships with clients and partners.
The Oscars are a vast collection of mini-presentations and monologues given in front of a live and virtual audience with short attention spans and tight time constraints. Sounds like a typical business presentation to me!
Does your organization specifically brand itself through its customer acquisition/customer retention strategy, do you have the tools, people and processes in place to deliver on your customer promise every time, everyday?
If you find yourself giving more presentations online, you are not alone. As companies and employees get busier and more scattered this trend will only increase.
Have you been putting off the development of your email marketing program because the thought of sitting in front of your computer for hours writing or editing makes you break out in cold sweats?