Once you look behind the curtain at big brands, there are many key strategies that can help smaller companies (with modest budgets) achieve similar, remarkable results.
LinkedIn is an underutilized platform for sales. However, using these three steps, companies can start to build their personal social selling model.
Your brand starts from the inside out — with the people that bring it to life. Building a solid foundation of culture among employees is a winning strategy to building a strong, resonant, meaningful brand with consumers.
While women are making great strides as entrepreneurs, more needs to be done to improve the economic impact and success rate of the individual businesses.
Being able to communicate your value to an employer through one-way video (where you video answers to questions they provide) or in a Skype/Zoom conversation is paramount. And, it’s important to do it correctly to really sell yourself well.
When building your brand, give yourself a leg up over your competition — and a lasting competitive advantage — by doing one or more of these three things to attract, win and keep the customers you want.
Marketing and advertising techniques are always evolving, yet now they are changing faster than ever before. In today’s world, people are less attentive, paying attention only for short amounts of time, and it is taking a toll on marketers’ ability to grasp an audience.
Certain business challenges are best solved with a bold brand move. Learn from three companies that charted a new brand course and had great results.
How businesses who haven't traditionally used video marketing can use live video to help launch products and increase sales and engagement.
While the journey from generating an idea to making money is complicated and filled with count-less steps, launching a business is one of the most rewarding things you can do.
Brand identity is crucial to the success of any small business. However, it doesn’t serve a small business to develop a brand identity and then blindly hold onto it for dear life.
Consumers are growing increasingly distrustful of marketing rhetoric, promises and boasts. This means it’s time for a fresh take on old tactics. Marketers can take a lesson from musician Ella Fitzgerald on how to wow an audience.