Brand identity is crucial to the success of any small business. However, it doesn’t serve a small business to develop a brand identity and then blindly hold onto it for dear life.
Consumers are growing increasingly distrustful of marketing rhetoric, promises and boasts. This means it’s time for a fresh take on old tactics. Marketers can take a lesson from musician Ella Fitzgerald on how to wow an audience.
Just as important in getting out there this summer, is updating your executive resume to land those interviews. This 35-Point Assessment Checklist will help you get your resume in top-notch shape.
Sales karma is at play all day, every day, and when you least expect it, it will come back to bite you. Making honesty and serving others your number one priority, and the good karma will find its way to you and your business
Demographic changes have disrupted the marketing industry, changing customer service. Yet, most organizations still us an outdated service playbook that doesn’t consider the new ways customers interact with businesses.
By engaging in the fearless deep-dive, companies can not only solidly address their reputation issues, but come out the other side with better talent, better KPIs, better systems and even fixed costs of marketing lowered by as much as 50%.
There are a lot of questions surrounding starting crowdfunding campaigns: Do I need a large social media following? Is Kickstarter the best platform? This article answers these and what will actually work.
Focused on strategic partnerships that can each deliver tens of millions of dollars annually, Murphy has worked to execute agreements, manage relationships and develop go-to-market Tier-1 MSPs and systems integrators.
Rather than learning from books, Sinha says that the real sales education comes from from people, environment, situations, hardships and blunders.
Fialkovich and his wife, Jessica Fialkovich, launched Transworld’s Denver office after more than a decade buying, building and selling successful businesses in the wine, spirits and retail industries in Colorado and Florida.
Social media and the internet are changing the landscape for sales professionals, she says. "But I feel that it has impacted me the most in holding our team and myself accountable to deliver the best customer experience we can.”
For Pera, maintaining success in sales is not easy — instead it requires more hard work, drive and preparation to continually grow and excel.