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What public relations is, and is not

The guiding principle of a great public relations campaign, whether a modest one for a mom-and-pop shop or a far-reaching one for a Fortune 500 company, is the same: Take a company with a good story and make sure their desired audiences know about it.

Marketing in times of economic uncertainty

There is a strong argument for spending marketing dollars even when times are tough. Here are several recession-proof marketing tips to utilize during economic uncertainty to ensure continued sales success today and ensuring a strong position ahead of the competition once things start to turn around.

Does your marketing have a case of TMI? Probably.

If you want people to remember your brand message (which is another way of saying, if you want to make money), a basic appreciation for the way working memory functions is helpful.

Dear Consumer: Don't Buy This Product

In today’s world of Amazon and Costco and Google, might wins. But we can’t all be Goliath. Sometimes the best thing you can do for your brand is signal to people that ‘this brand is not for you.’

Four steps to land your dream job

Today, jobs seekers need a great resume coupled with an excellent job search plan, a thoughtfully-created LinkedIn profile, robust networking, interviewing done just right, plus superb follow-up skills and an amazing attitude to land the job.

5 Unique secrets to improve your negotiation skills

Learning to negotiate takes practice. Don’t expect yourself to become a pro overnight. After all, even the best negotiators need time to hone their skills.

The difference between marketing and branding

Too many good companies are held back by not knowing when to focus on branding and when to focus on marketing. Know when to double down on branding, double down on marketing and where the two overlap.

3 Things Every CEO Needs to Know About Engaging Millennials

To successfully capture the attention of the millennial demographic, there are several key components for CEOs and their teams — in any space providing product or services — to consider.

Marketing secrets of the big brands

Once you look behind the curtain at big brands, there are many key strategies that can help smaller companies (with modest budgets) achieve similar, remarkable results.

3 Steps to Creating a Profitable LinkedIn Message

LinkedIn is an underutilized platform for sales. However, using these three steps, companies can start to build their personal social selling model.

Customers won’t love your company until your employees do

Your brand starts from the inside out — with the people that bring it to life. Building a solid foundation of culture among employees is a winning strategy to building a strong, resonant, meaningful brand with consumers.

How to Make Your First (or Next) $100K

While women are making great strides as entrepreneurs, more needs to be done to improve the economic impact and success rate of the individual businesses.
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