A new phenomenon has come about with the digital age: the rise of “influencers.” What used to be a space for celebrities (whose inspiring lifestyles were seen in magazines or film) has become the domain of everyday “it girls” thanks to social media.
Why strive for internal brand engagement? What makes it so important to your business?
Retail is rapidly evolving and many of yesterday’s storefronts no longer exist. Gone are the Woolworth’s, Radio Shacks, Mervyn’s and Montgomery Wards of a bygone era.
Corporate events can be fun, informative, a great way to connect people in a company and improve company culture or to celebrate milestones or holidays.
With social media consumption now accounting for roughly one in every three minutes spent online, you have to wonder. Has society lost their appetite for physical, printed content?
At any time in the storytelling process, the focus should always be on the reader, and in the instance of a website, the visitor.
B2B companies waste a whopping $958 million on ineffective marketing every year. Why?
As a platform, Instagram is designed to share stories. Whether realized or not, when participating on Instagram, brands are also participating in a global community of storytelling.
Your practice won't last long if you can't bring new clients in the door.
Memorable, successful brands make their customers curious.
Everyone sells something, and sales affect everything - Every person, every practice, every company, every industry and every bottom line.
Getting onto someone’s radar screen can be difficult or nerve-racking, so take small steps.