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MoreManagement & Leadership

A Big Personality Won’t Cut it in Business

What do Tesla, We and Uber have in common? At least two things: unprofitable business models (as I write this) and founders with egos the size of Saturn. It turns out that a bunch of hot air is not the same as a good-looking P&L

10 Mistakes Business Leaders Make on Their First Book

Writing a book is an overlooked tool for positioning, marketing or selling a company. However, books are the ultimate business card and a creative way to expand your brand’s voice.

Maternity Care is Expensive: Here’s How Employers Can Help

It’s clear the more businesses understand the unpredictable costs of maternity care, the more they can serve as advocates for their employees during such an important life event. Quality maternity care translates to business benefits beyond just savings on health care costs.
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MoreSales & Marketing

3 Essential Brand Strategies for Emerging Markets

When building your brand, give yourself a leg up over your competition — and a lasting competitive advantage — by doing one or more of these three things to attract, win and keep the customers you want.

How Storytelling is Changing Marketing and Consumerism

Marketing and advertising techniques are always evolving, yet now they are changing faster than ever before. In today’s world, people are less attentive, paying attention only for short amounts of time, and it is taking a toll on marketers’ ability to grasp an audience.

3 Signs Your Company is Ready for a Rebrand

Certain business challenges are best solved with a bold brand move. Learn from three companies that charted a new brand course and had great results.
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MoreWork/Life Balance

7 LinkedIn Profile Errors to Fix Before a Recession

With tumultuous economic conditions and economic indicators pointing toward a recession at some point, it’s important to fix these mistakes before you look for a new position.

Get Your Job-Related Stress Under Control

Surprisingly, as common as job-related stress is, there are some serious long-term effects including as heart disease, high blood pressure, back problems and depression

The High Cost of Poor Health at Work — More Than Just Premiums

Any business, no matter how small, can create a workplace culture that encourages healthy lifestyles. And since employees spend an average of 47 hours per week at work, your work environment is ground zero for encouraging healthy lifestyles.
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MoreFinance

The Case for a 0% Allocation to Bonds in Retirement

Adding bonds to an equity portfolio lowers the portfolio’s volatility as well as its overall return, and these differentials correspond precisely to the differentials between bonds and equities in volatility and returns.

When It Comes to Retirement: Live Longer and Work Smarter

Retirement doesn't look like it used to. With longer life expectancy, more career options and unexpected events on the horizon, it's more important than ever to create a personalized retirement plan.

Battle of the Plastics: Credit Cards Versus Debit Cards

You may think it doesn’t matter what type of card you use, but there are significant advantages to using certain forms of payment depending on the situation.
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