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MoreManagement & Leadership

Will coronavirus kill my business?

During the current surreal situation, business leaders are seeking guidance. Todd Ordal, a CEO coach, poses several questions for CEOs to consider while leading through the crisis based one his conversations with clients and board members.

Channeling COVID-19 anxiety into action through social responsibility

While we are navigating uncharted waters, businesses also have an opportunity to channel anxiety into action by activating support for nonprofit and community organizations, creating collective purpose and connecting employees through storytelling.

Recruiting has changed. Have you?

Holding on to outdated views of what recruiting is can make your company less effective, less competitive and less profitable. Don’t let the beliefs and practices of the past to get in the way of your business’s future.
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MoreSales & Marketing

Why you should consider putting your CEO in the spotlight

Expert positioning is a facet of an overall PR strategy that builds visibility, credibility and recognition for the leadership of a company or organization. In other words, putting the CEO in the spotlight not only adds a voice to the company, but it gives a voice to the industry and earns them an authority position as a go-to expert in their field.

How to maintain business communication, connection in the wake of coronavirus

While we are at home scrambling to figure out what normal looks like right now for our businesses, taking care of ourselves and trying to keep our children occupied, we need to assess our virtual communication strategies. Here are some quick ideas on how to pivot your existing marketing plan with smart messaging that will benefit your business and your clients.

Here’s how sensory language can elevate your marketing

Using storytelling tools like analogy and sensory language, you can help people understand and remember unfamiliar concepts by tying them together with familiar ones. So, make it tasty.
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MoreWork/Life Balance

How to create incentives for key employees

Keeping the best talent on your team means building a vision for their career at your company. If you have ever lost someone talented, or are worried about losing someone right now, this article is for you.

7 Ways to manage your stress right now

The need to control our stress in response to this crisis is critical, because too much stress not only ruins our happiness and decreases our ability to make good decisions but also weakens our immune system; and right now we all need to stay physically healthy and keep clean heads.

Will hiring slow down in 2020?

Hiring will speed up or slow down within an organization based on their strategic plans for the year, not solely because of a virus. Here’s what you can do to stay proactive with your hiring, even when the pickings are slim.
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Row the boat to build wealth

Rowing a boat is not easy. We must keep the oars in the water, learn from the past, keep moving forward in the right direction and have a plan. Over time, the destination will be reached. While building wealth, it is important to define the destination or financial dreams.

Social Security Considerations: Spousal and Survivor Benefits

Strategies for married couples used to be complex, but those have been phased-out for anyone born on or after Jan. 2, 1954. However, there are still some strategies to consider.

The Dominoes are Wobbling – A Technical Recession

The first two months of the year showed signs of economic improvement. However, this recession will not be caused by the typical factors: economic imbalances, excess, inflation and increasing interest rates. It will be caused by “black swans”, or shocks.
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