Attracting B2B referrals in the medical industry
Erin Gibbs //December 13, 2017//
Attracting B2B referrals in the medical industry
Erin Gibbs //December 13, 2017//
Much business is derived from relationships in the form of physician referrals, and this includes the health-care space.
In an industry fierce with competition – brand, message and customer (or patient) experience, must stand out. It’s no different than any capacity-driven business with seats to fill or appointments to block.
Although marketing for medical services is more common than it once was, it’s still uncomfortable for many providers to “sell” their services and their name. It’s important to invest in marketing because it works. By utilizing a wide and deep approach to, and leading with an educational message, that can differentiate your medical business.
Here are nine proven tips you can use in your B2B efforts to be “top of mind” so when a need for your services arise, the only name that pops up is yours.
3. THOUGHT LEADERSHIP: When your expertise is highlighted in published works, public presentations, awards and innovation, people can’t help but do business with you. Success begets success and establishing yourself and your team as thought leaders in your specialty creates an intangible quality of your brand that can’t be found elsewhere.