Edit ModuleShow Tags

Top five solutions for the summer sales slump

Selling is not seasonal


Published:

The heat is on. Have you ever uttered these summertime money depleting mantras? “Nobody spends money this time of year.” "It's too hot to sell anything to anybody." “People leave early on Friday; I may as well pack it up too.” "Most of my clients are on vacation."

Really? Are you just going stop selling for the next 94 days? Pack things up until the season changes?

Many people do take vacations in the summer ― a week or so here and there. But they are still working the rest of the time. Even if your particular business slows down during the summer months, that doesn't mean you throw in the beach towel and take a selling siesta.

Your selling power hinges on your mindset. Change it now while you still have time. If you allow the super excuse of summer to rule your days, your sales will slump. While sales may slow down in the summer, there are still people who are looking to do business and buy. Don’t buy into the belief that no one buys in the summer. Don’t let that excuse stop your revenue-generating activities.

Smart business owners see the summer as a good opportunity to re-evaluate their business plan and goals. They are using this time wisely to plot out new strategies and experiment with new methods to increase their sales performance. Some are even updating their skills and gaining an edge over their competition.

Here are five solutions to avoid a slump and a sales siesta:

1. Alter your attitude – Your attitude is a key factor regarding the performance of your business. If you believe the summer is slow, and your sales will slump, then that is what you shall receive. Continue your sales activities like it is February or March. Perform in the same manner as you would in non-summer months.

2. Commit to winning – It is the commitment to winning that gives you the edge. It makes you create and innovate.  Restructure and redesign your sales strategies. Create new opportunities that will give you the advantages you need to succeed.  

3. Sharpen your tools ― Most professionals don’t spend enough time working to improve their sales skills and techniques. If your business is slower in the summer, take the time to learn how to sell more effectively. Begin now by putting your plan in place. Learn how to sharpen your sales skills. Hone your sales techniques. Savvy professionals do not blame the summer season for their slump.

4. Increase prospecting activities ― In the summer months, companies and salespeople cut their sales activities.  They have said to me, “If we are not going to sell anything, what is the point?”  It is completely backwards thinking. It’s the type of thinking that will never produce positive results. Increasing your sales activity will increase sales results.

5. Don’t believe the hype – The summer slump babble is the lie you buy. You create your slump. Don’t buy into everything you hear and see. Challenge the summer slowdown story. If you perceive no one is around, and everyone is on vacation, then you are setting yourself up for a negative, self-fulfilling prophecy. You are heading for a summer siesta.  

The options are endless to avoid the summer slump and sales siesta. Have a summer special. Make a few more calls. Prospect. Follow-up. Reconnect with old clients. Visit existing clients. Go to more networking events. Ask for referrals.

I could go on and shoot a few more holes in the summer sales slump excuses. You get the point.

Edit Module
Liz Wendling

Liz Wendling is a nationally recognized business consultant, sales strategist and emotional intelligence coach. Straightforward, practical and sassy, Liz’s innate gift is helping professionals transform their sales approach and evolve their sales strategies. Liz shows people how to discover their sales comfort zone and master the skill that pays you and your business forever.

Liz believes people need to stop following the masses and start standing out and differentiating themselves. Her super powers are designing customized solutions that deliver outstanding results. She enjoys working with professionals who are committed to kicking up the dust, rattling some chains and rocking the foundation of their business.

Go to: www.lizwendling.com or email Liz@lizwendling.com

Get more content like this: Subscribe to the magazine | Sign up for our Free e-newsletter

Edit ModuleShow Tags

Archive »Related Articles

These entrepreneurs are making the impossible possible

Through technology and creative thinking, these two companies are answering questions that were seemingly impossible to answer. This article evaluates how they solved these challenges as well as the entrepreneurial mindset that made it possible.

The 2020 Subaru Legacy is something of a revelation

This Legacy is a very handsome sedan that just about anyone would be proud to drive. Add in the fact that all Subarus (except the BRZ) feature all-wheel-drive as standard – and this Legacy is one of the few sedans on the market with the feature.

The skinny on jumbo mortgages: What you need to know

If you’ve purchased a large home, vacation property or live in a city where home prices are above the national average, chances are you’ve taken out a jumbo mortgage. You just may not know that’s what it’s called.
Edit ModuleShow Tags
Edit ModuleEdit ModuleShow Tags
Edit ModuleShow Tags Edit ModuleShow Tags
Edit ModuleShow Tags Edit ModuleShow Tags
Edit ModuleShow Tags Edit ModuleShow Tags