Amy Guttmann Joins the Metro Denver Economic Development Corporation
Guttmann is the organization’s first director of marketing and brand strategy
The Metro Denver Economic Development Corporation (EDC) recently named Amy Guttmann as the organization’s first director of marketing and brand strategy. The Metro Denver EDC, an affiliate of the Denver Metro Chamber of Commerce, is a nonprofit and private economic development group focused on harnessing the region’s collective business expertise to drive growth, attract and retain companies and cultivate a thriving workforce.
“Amy’s experience in strategic communications, creative campaign development and marketing initiatives that educate and inspire a broad range of audiences will be a tremendous asset to the EDC,” J. J. Ament, CEO, says. “As we look to further promote work and life in Metro Denver, her expertise will help us to craft those stories in a way that is both meaningful and engaging.”
With more than 15 years of experience, Guttmann comes to the Metro Denver EDC from the Denver-based marketing and communications firm, SE2, where she was instrumental in developing the agency’s marketing function. SE2, an integrated agency that specializes in public and social issues, serves a distinguished list of nonprofits, government organizations, advocacy groups and corporate clients. For over a decade, Guttmann led the agency’s creative work. From large-scale advertising and behavior change campaigns, to brand strategy and execution, audience engagement efforts and a global diversity and inclusion initiative, she worked directly with clients to help them reach their audiences in a way that was effective and impactful.
The move signals a new and exciting time at the Metro Denver EDC, as Guttmann will work to evolve the brand for the Metro Denver region and then sell that brand here, across the U.S. and beyond. With input from a host of stakeholders, the new regional brand will provide a more comprehensive message and marketing platform from which to promote Metro Denver.
Outside of work, Guttmann plays a lead role in the advertising industry as the immediate past president of Ad Club Colorado – a nonprofit, membership organization that serves the advertising and marketing companies and freelancers working in our state. Since its inception in 1891, Ad Club Colorado has focused on elevating the marketing work that is happening here while helping member agencies navigate and adapt to the rapid changes in tech and communications.
She is married, the mother of two young children and grew up on the Western Slope in Grand Junction.
About the Metro Denver EDC: The Metro Denver Economic Development Corporation (Metro Denver EDC) is the nation’s first regional economic development entity. Privately funded and governed by 300 of Colorado’s most engaged companies, the Metro Denver EDC works collaboratively with the public and private sector to represent, and further, the interests of the entire region. Our partners include 70 cities, counties, and economic development organizations in the nine-county Metro Denver and Northern Colorado region. Metro Denver EDC serves as a leader in economic development and seeks to promote a cohesive brand that encourages job creation and capital investment in the areas we serve. Learn more at metrodenver.org.