Camp Bow Wow Names Julie Turner as New President
Turner formerly served as vice president of marketing at the company
Camp Bow Wow, a doggy day care and boarding franchise, promoted Julie Turner as the company’s new president. Turner formerly served as vice president of marketing at Camp Bow Wow, and brings over five years’ experience developing and leading the internal marketing team for the company.
With a focus on integrating new technologies and implementing operational efficiencies, Turner will drive unit-level economics and maximize profitability for each of the 170 plus franchise locations. She will also continue to grow longstanding relationships with the franchise owners to foster a collaborative culture that leverages their insights to fuel innovation for Camp Bow Wow.
In addition, Turner will focus on accelerating system growth on a domestic level, and drive international expansion for Camp Bow Wow in Canada.
“Julie’s brand leadership at Camp Bow Wow over the past five years has helped pave the way for the company’s continued excellence and expansion in the market,” says Doug Drew, president of Mars Veterinary Health North America, parent company of Camp Bow Wow. “As president, we are confident that Julie’s organizational knowledge, experienced leadership and proven passion will ensure Camp Bow Wow’s continued success for years to come.”
“I am honored to take on the role as President of Camp Bow Wow, and assume leadership of a brand whose mission and services I so strongly believe in,” Turner says. “At Camp Bow Wow, everyone shares a passion for what we do and it’s inspiring to lead a team who embodies the brand’s commitment to ensuring all dogs lead happy, healthy lives.”
In her previous role as the vice president of marketing for Camp Bow Wow, Turner provided strategic leadership for all brand marketing, communications and program development. Since joining Camp Bow Wow in 2014, Turner led a full company re-brand, doubled the size of the marketing department and developed an impactful vision for Camp Bow Wow’s non-profit organization, The Bow Wow Buddies Foundation, that has provided over $500,000 in grants to help 400+ dogs in need.
In addition to her experience with Camp Bow Wow, Turner has held various roles with Dish Network and Whirlpool Corporation. Turner’s unique professional background, with expertise in many areas of organizational knowledge, including business strategy, operations, product development, and technology, allowed her to integrate and expand across many departments during her tenure at Camp Bow Wow.
With Turner’s leadership announcement, Christy Barnes, formerly serving as the senior marketing manager, has been appointed to director of marketing for Camp Bow Wow. A member of the internal marketing team since 2013, Barnes has played an integral role in developing and growing the company’s marketing initiatives on a national and franchise level.
In 19 years, Camp Bow Wow, a pet care franchise, has sold more than 200 franchises in 42 states and Canada. The company is a $125+ million-dollar brand, with over 170 open locations and more than 40 in the process of opening across North America. The Camp concept provides fun, safety and service for its campers, and peace of mind for their parents. The Westminster, Colorado-based company started franchising in 2003, and today over 70% of franchises have women in ownership positions. In addition to day care and overnight Camp, the company also offers grooming services and a rewards-based dog training program. The Camp Bow Wow brand family also includes The Bow Wow Buddies Foundation, a non-profit organization dedicated to providing urgent medical care funds to dogs who are either homeless or whose parents cannot afford to pay their veterinary bills. Since September 2017, Camp Bow Wow is a wholly owned subsidiary of Mars, Incorporated.