Edit ModuleShow Tags

ColoradoBiz CEO of the Year 2015 finalist: John Levisay

Branded product sales were up 100 percent in 2015


Founder and CEO, Craftsy

Founded in 2010, Craftsy has grown to 260 employees and a catalog of arts and crafts classes spanning painting to knitting to woodworking. Collaboration is at the core of the corporate culture, goes a Craftsy credo: “Team over self, company over team, and customer over company.” In 2015, the strategy is paying off. “We sell a class every 18 seconds,” Levisay says. “That’s 5,000 classes a day.”

Branded product sales were up 100 percent in 2015, and now represent 40 percent of sales. “We’re continuing to see a virtuous loop from inspiration to education to the products,” notes Levisay.

Moving forward, “Celebration of success” of customers is a priority. Makers love getting feedback on what they’ve made,” he says.

Edit Module
Eric Peterson

Denver-based writer Eric Peterson is the author of Frommer's Colorado, Frommer's Montana & Wyoming, Frommer's Yellowstone & Grand Teton National Parks and the Ramble series of guidebooks, featuring first-person travelogues covering everything from atomic landmarks in New Mexico to celebrity gone wrong in Hollywood. Peterson has also recently written about backpacking in Yosemite, cross-country skiing in Yellowstone and downhill skiing in Colorado for such publications as Denver's Westword and The New York Daily News. He can be reached at Eptcb126@msn.com

Get more content like this: Subscribe to the magazine | Sign up for our Free e-newsletter

Edit ModuleShow Tags

Archive »Related Articles

JPMorgan Chase Fuels Business Nonprofits With Investment

The firm invested $630,000 in three Colorado nonprofits — The Commons on Champa, DreamSpring and Mi Casa Resource Center — that are supporting Denver’s underserved entrepreneurs and small business community.

Mindfulness and Its Proven Impact on Loneliness

Incorporating “mindfulness” practices into your life can have a wide range of positive health benefits like improving your memory, sleep and immune system, along with reducing feelings of loneliness, stress and increasing compassion toward others and yourself.

InboxLab Takes On the Content Revolution Starting at the Inbox

Founder and CEO Nicholas Pardon says he sees the inbox as the first and last frontier of online media. And marketers, he says, don't always understand it.
Edit ModuleShow Tags
Edit ModuleEdit ModuleShow Tags
Edit ModuleShow Tags Edit ModuleShow Tags
Edit ModuleShow Tags Edit ModuleShow Tags
Edit ModuleShow Tags Edit ModuleShow Tags