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Flood and Peterson Names Whitney Shupe as COO

Shupe has worked for the Greeley-based insurer since 2003


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Greeley-based Flood and Peterson is pleased to announce that Whitney Shupe, Senior Operations Director, has been appointed to the agency’s executive leadership team as Chief Operations Officer (COO).

"Whitney’s experience and commitment to operational excellence has been essential to the continued success of our organization," Royal Lovell, chairman and CEO says. “Whitney is a trusted leader who consistently delivers results on key operational initiatives and continues to increase value to our employees, clients and partners.”

Shupe has over a decade of established expertise in the execution of operational strategies to optimize efficiency, management of resources to ensure financial strength and alignment of organizational goals and employees.  She began her career working in the market solutions division within Flood and Peterson in January 2003. In her role as COO, she will continue to advance Flood and Peterson’s growth culture through her leadership in recruitment, development and guidance of key personnel. Shupe will assist in the creation of strategies focused on the enhancement of the client experience and continued advancement of significant insurance carrier relationships.

Shupe received a Bachelor of Science degree in Business Management from Indiana Wesleyan University and she is a PEP (Power of Extended Philanthropy) member of the Women’s Foundation of Colorado.

About Flood and Peterson: Since 1939, Flood and Peterson insurance broker is one of the largest privately held in the Rocky Mountain Region. Providing solutions in commercial insurance, employee benefits, surety, risk control and personal insurance programs across a number of industries, Flood and Peterson is a long-term partner to its clients and community.

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