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GenXYZ 2015: Brad Wright


The Supporter

Brad Wright 

35 | Agency Manager, COUNTRY Financial;
Founder, Wishbone Foundation

When Brad Wright’s wife, Jianna, gave birth to a stillborn child, he knew he had to do something to help others in similar situations, so he created the Wishbone Foundation four years ago. The nonprofit offers bereavement training to nurses and staff to help grieving parents. The foundation has trained more than 300 nurses from 17 hospitals to understand what grieving families need and how to deal with their own grief.

    Wright also is manager of COUNTRY Financial, where he has achieved All American and All Star status advocating for the success of his financial representatives and the clients they work with.

Biggest achievement

“Being able to be a good father while running two organizations. Creating the Wishbone Foundation and building it to what it is today is a huge undertaking and has been successful because of the people I’ve surrounded myself with.”

Making an impact

“Most definitely through the Wishbone Foundation. We’ve trained over 300 staff to help families that have lost children. We’ve created almost a fraternity through the Wishbone community.”

Role models

John Wooden, legendary basketball coach.

Brent Adams, COUNTRY Financial.

Board and staff at Wishbone Foundation.

Best advice

“Through every tragedy, there’s a blessing.”


“I’m never off duty. I really enjoy time with my family and friends. I enjoy golf. I have to do it on a weekly basis.”

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Margaret Jackson

Margaret Jackson is an award-winning journalist who spent nearly 25 years in the newspaper industry, including seven years as a business reporter for The Denver Post covering residential and commercial real estate. She can be reached at myjackson7@gmail.com.

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