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John Fischer is growing his enterprise one sticker at a time

2019 CEO of the Year Finalist: StickerGiant CEO John Fisher and his team acquires 500 new customers a week


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John Fischer | CEO

StickerGiant, Longmont

2019 CEO of the Year Finalist

StickerGiant was born in a basement in the wake of the 2000 election when John Fischer hocked a generic "He is not my president" bumper sticker. That led to brokering stickers, then StickerGiant went into the printing business in 2012.

Ever since, the company has grown around 30% a year, making its moniker increasingly apt.

Now 65 employees strong, StickerGiant prints custom stickers and labels for customers all over the world. "We acquire 500 new customers a week," says Fischer, 53. "Next year, we'll be just under $30 million in sales" – or more than 100 million stickers and labels in all.

Label sales have recently eclipsed sticker sales. "About 60 percent [of sales] and growing are product labels," Fischer says. "We're really solving problems in that space."

Then there's the fun stuff: The company produces a podcast, Stickers on the Mic, as Saul the World's Largest Sticker Ball makes the rounds at local events. Fischer says Guinness-certified Saul weighed more than 300 pounds at press time and is constantly growing, one sticker at a time.

Fischer's goal as CEO: He says he wants to overhear Longmont locals saying, "I hear that StickerGiant's a good company to work for."

That means giving people both room and support to succeed. "It's about allowing people to collaborate," he says. "It's not about foosball."


This article is part of ColoradoBiz Magazine's annual CEO of the Year feature. Read more about this year's winner John Hayes and the other finalists: 

TIM CONNELLY | JANINE DAVIDSON | NEIL FISHER | RUSTY GREGORY  
HEATHER LAFFERTY | ANDY NEINAS | ROBERT THOMPSON | NANCY WHITEMAN

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Eric Peterson

Denver-based writer Eric Peterson is the author of Frommer's Colorado, Frommer's Montana & Wyoming, Frommer's Yellowstone & Grand Teton National Parks and the Ramble series of guidebooks, featuring first-person travelogues covering everything from atomic landmarks in New Mexico to celebrity gone wrong in Hollywood. Peterson has also recently written about backpacking in Yosemite, cross-country skiing in Yellowstone and downhill skiing in Colorado for such publications as Denver's Westword and The New York Daily News. He can be reached at Eptcb126@msn.com

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