Posted: July 10, 2012
Colorado Companies to Watch spotlight: Integrated Listening Systemsthe staff of ColoradoBiz
Snapshot: Denver-based Integrated Listening Systems (iLs) is a neurotechnology company that provides a patent-pending product to improve brain function. The company trains therapists and educators in a method that combines music and movement – and provides them with equipment. The professionals use the equipment in their clinics and classrooms, as well as resell it to parents to use at home.
Leadership: Randall Redfield has been CEO since the company’s inception in 2007.
Work force: Since 2008, the company has expanded from four full-time-equivalent employees to a projected 20 this year.
Pivotal moment: iPOD technology made the combined sound and movement therapy portable. It also reduced the price of the equipment from more than $10,000 to less than $2,000, making it affordable for more therapists.
Competitive Edge: iLs’ cutting-edge therapy is an option for those who are averse to pharmaceuticals.
Growth curve: The company has grown more than 60 percent per year solely on word of mouth. It just hired a sales team in August 2011.
Marketing strategy: A bootstrapped company operating on a thin budget, iLs targets the leaders of the fields in which it sells, then leverages those endorsements with sales in the greater market.
Target market: iLs’ market includes therapists and educators working with children, and adults who suffer from autism, sensory processing disorder, ADHD, learning difficulties, and mild brain injury.