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Posted: November 15, 2012

Got pot?

The pitfalls and profitts ahead

Thomas Frey

It may sound silly to walk into a bar and order up a beer with a weed chaser or to open a late night box of cereal called “Weedies" to help you sleep, but that is exactly the era we’re moving into.

On Election Day, the citizens of both Colorado and Washington made the bold decision to legalize marijuana and manage it with controls similar to alcohol, prompting speculation about Amsterdam-style “drug tourism” and a new round of jokes about Colorado’s official song, Rocky Mountain High.

Certainly, for Colorado, there will be big concerns about stoners on the ski slopes, and in Washington, even bigger concerns about stoned lumberjacks wielding chainsaws. But those tend to be edge cases in a much larger opportunity movement.

Using the two ballot issues as templates, the remaining 48 states will see similar versions of this legalization on their ballots in the coming years.

But for now, Colorado and Washington will be the ones making all of the critical decisions about the massive new industries that are about to unfold.

While the role of being first brings with it some painful policy-making work, it will also attract tremendous attention, and the entrepreneurs in these states are already racking their brains to figure out how to capitalize on it. Here are a few things to expect.

First a Little Background

In 2009 I predicted: “Within ten years marijuana will emerge as a staple at most night clubs and parties.”

After looking closely at the similarities between now and 1933 when prohibition ended, it was an easy prediction to make.

Attitudes about pot laws had been shifting and a 2009 Gallup poll showed 44 percent of the population supported legalizing marijuana, up from 25 percent in 1995. A more recent poll in 2011 showed it had risen to 50 percent.

Since the 1937 Marijuana Tax Act that prohibited the production of both cannabis (marijuana) and hemp, a rigorous effort has been made to vilify the two substances. The reasons behind hemp’s inclusion seem to have centered around a conspiracy orchestrated by the combined efforts of Andrew Mellon, Randolph Hearst, and the Du Pont family.

With the invention of the celluloid-extracting decorticator, hemp was thought to be a very cheap substitute for the paper pulp used in the newspaper industry. Hearst felt that this was a threat to his extensive timber holdings. Mellon, who was then Secretary of the Treasury and the wealthiest man in America, had invested heavily in the DuPont’s new synthetic fiber, nylon, and was worried that new hemp fiber derivatives could derail nylon’s popularity.

Scare tactics about pot’s addictive nature and its “gateway drug” potential have long been debunked, but those who oppose legalization still cite these issues as major concerns.

In the Netherlands, where pot is widely available in coffee shops and smoke shops throughout its cities, the Dutch are far less likely than Americans or other Europeans to use marijuana. Roughly 14 percent of Americans already use marijuana, versus about 5 percent of the Dutch, according to the United Nations Office on Drugs and Crime.

The Great Legalization Showdown

The Colorado and Washington initiatives have put the Justice Department in an awkward position. The two states have asserted their rights to make it legal, but this legality is in direct conflict with federal law.

These votes have set the stage for a massive showdown between State's rights and Federal authority. So far the Federal Government hasn’t been willing to budge.

From October 2011 to October 2012, federal law enforcement has shut down 600 medical marijuana dispensaries in California. It was the biggest crackdown since the state legalized medical marijuana in 1996. Prosecutors also tried to seize the assets of sellers and their landlords and threatened them with criminal charges.

This is not a case where we can assume the federal government will follow the lead of the states. Rather, it’s a case where the Justice Department is asserting its authority against the state’s voters and state sovereignty.

Colorado already has 536 medical marijuana dispensaries operating throughout the state and Washington has a similar number. The new legalization vote could trigger 100 times as many outlets.

This will indeed be a thorny issue for the Obama administration, and it may very well end up in the Supreme Court to get a final ruling. And if the Supreme Court doesn’t agree with Colorado and Washington, expect a much larger movement involving protests and civil unrest to ensue.

Thomas Frey is the executive director and senior futurist at the DaVinci Institute and currently Google’s top-rated futurist speaker.  At the Institute, he has developed original research studies, enabling him to speak on unusual topics, translating trends into unique opportunities. Tom continually pushes the envelope of understanding, creating fascinating images of the world to come.  His talks on futurist topics have captivated people ranging from high level of government officials to executives in Fortune 500 companies including NASA, IBM, AT&T, Hewlett-Packard, Unilever, GE, Blackmont Capital, Lucent Technologies, First Data, Boeing, Ford Motor Company, Qwest, Allied Signal, Hunter Douglas, Direct TV, Capital One, National Association of Federal Credit Unions, STAMATS, Bell Canada, American Chemical Society, Times of India, Leaders in Dubai, and many more. Before launching the DaVinci Institute, Tom spent 15 years at IBM as an engineer and designer where he received over 270 awards, more than any other IBM engineer.

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Readers Respond

The pot that is offered at the dispensaries isn't the pot we may have smoked in our college daze. I know because I suffered a broken back and have my mmj card. I don't see how people who smoke or ingest this strain, particularly the Indica can move, let alone ski! Sativa, which is more of an energizing blend is a feel good high. You laugh a lot, you have energy, but not the dumb-slow, inebriated feeling you get from drinking. I say, if you haven't tried it lately, you're in for a big surprise. Even so, all this business about driving high, skiing high, etc.isn't nearly as scary as someone who has been drinking getting behind a wheel IF they are partaking of the Indica rather than the Sativa (which I use for pain and more importantly SLEEP) By Rebecca D on 2012 11 15
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