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Posted: February 14, 2013

Three great ways to job search with Twitter

It's not just for the Kardashians any more

Shawna Simcik

Introducing Twitter to a job seeker in career transition is similar to saying the word "walk" to a golden retriever in a high-pitched voice. The head tilts to the side quizzically. "Really? Are you joking? Twitter is for Chris Brown and Kim Kardashian."

Actually, no. Twitter is a fabulous, free resource to support a career transition. Here are three ways you should use this innovative micro-blogging tool to accelerate your job search.

1. Start Tweeting!

Similar to LinkedIn status updates, job seekers can use this as a tool to demonstrate expertise, thought leadership and stay connected to companies, influencers and recruiters. Use 140 characters to talk to your “followers” about your field of expertise. Link to great articles you have read, back to your LinkedIn profile or Personal Branded Website. This also subconsciously screams, "Wow! He/she is on twitter. He/She must be young,' 'with-it' and up-to-date."

2. Follow Companies.

Even if you don't grasp tweeting. Set up a profile and follow companies. Follow companies where you want to work (target companies), companies where you have applied for a position or have an interview. Watch what the company posts and use this information to your advantage. Retweet (RT) what the company is saying, or strategically squeeze into your interview how you read via Twitter about a recent business press release.

3. Follow Recruiters & Influencers.

Similar to following a company, you can also follow recruiters or influencers that tweet jobs! People such as @oipartnersinc @tweetmyjobs  tweet jobs regularly. 54% of recruiters are now using this free resource to accelerate the message of open positions rather than paying fees to post on job boards. Also, utilizing an aggregate tool such as hootsuite, seismic or tweetdeck allows you to search for keywords. For example, search for the terms "vice president," "Denver" and "jobs" and it will locate any tweet within twitter that has these three keywords in the text! You'll be amazed - guaranteed. Give it a try!

Happy Tweeting!

Shawna Simcik, MA, CMP is genuinely passionate about utilizing innovative resources and market knowledge to drive organizational, career and individual excellence. As President of Business Leadership for a fast-growing, certified Woman Owned Business, Shawna specializes in Executive Recruiting, Leadership Development and Career Transition. Reach her at. or  To learn more, follow her at @shawna_icc or contact her at 303-865-4400.


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Readers Respond

Good points in your article Shawna. I'm speaking to 150+ job seekers this weekend and I will include some of the ways to use social media to their advantage. It sure can be a time-sink though, can't it! By Gale Dunlap on 2013 02 15
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