Recent Articles from Alena Kuptsova
Unlocking the Power of eCommerce Personalization: 6 Actionable Tactics to Revolutionize Your Digital Strategy
In ecommerce, personalization has become essential as customers expect retailers to understand their needs and expectations and offer relevant products. According to McKinsey, 71% of consumers want personalized interactions, and 76% get frustrated when they don’t get them. To catch up with this trend, digital merchants are looking for new ways to update eCommerce strategies […]
8 Steps for Creating an Omnichannel E-commerce Strategy
With the digitalization of commerce, customers are adopting new shopping patterns. According to Salesforce, 78% of customers use several channels to start and complete a transaction. Additionally, on average, customers communicate with companies through nine different channels. That’s why it’s essential to optimize your e-commerce strategy for omnicannel purposes. However, providing om[...]
Harnessing the Power of Data: How Retail Business Intelligence Drives Customer Experiences and Boosts Sales
Data is fueling retail these days, adding a new dimension to understanding and anticipating customer needs. To maintain sales volumes and a competitive edge, traditional brick-and-mortar operators should start creating customer experiences that extend beyond the physical space. Let’s see how dedicated retail business intelligence solutions are used to harness business analytics and drive sales. [...]