Recent Articles from Andrea Anderson
News
October 21, 2009
The FTC cracks down on word-of-mouth marketing
Increasingly, new-media savvy companies are utilizing social media, blogs and other consumer-generated content to reach their target audience. These advertisers often provide free products, coupons, discounts or other fairly nominal compensation to individuals in exchange for favorable reviews or postings on blogs or message boards. Concerned that consumers may not understand the connections betwe[...]