Recent Articles from Becca Cooper Leebove
Business Insights
January 26, 2021
How to get your business branding right
From smart content strategy and consistent messaging, a marketing expert shares some important elements for creating successful branding for your business.
Sales & Marketing
February 27, 2020
In 2020 consumers are buying authenticity
One of the biggest marketing trends we are seeing in 2020 is authenticity. Authenticity is taking a life of its own. While a lot of companies and personal brands are trying to show engaging behind-the-scenes content, they’re doing it in a way that may be too contrived.