Beth Soberg

Beth Soberg is Chief Executive Officer of UnitedHealthcare of Colorado. Beth brings more than 20 years of industry experience, including 13 years with UnitedHealth Group, to this significant leadership role. Beth is responsible for the health plan’s business development, operations,community and regulatory relationships. She directs the development of near and long-term strategic plans, staff development and the implementation of tactical initiatives that drive business and company objectives for Colorado, Wyoming, Montana and New Mexico. Contact her at or 303-267-3570.

Articles by Beth Soberg

Top three open enrollment tips
It's health care time again

Six money-saving tips for open enrollment season
Take your time, review your options

Subscriber Reviews

“Clean, short articles—well written.”
“I use (ColoradoBiz) for references as I consult with my small business clients, both in person and in speeches and articles I send out.”
“Good balance of state politics as it affects business.”
“I find it interesting with the variety of stories on Colorado and the informative articles.”
“Enjoyable and informative!”