Recent Articles from Joel Pilger
More on inspiring your audience with “why”
(Editor’s note: This is the second of two parts. Read Part 1.) Rather than telling the world what they do, let’s imagine Company XYZ expressing themselves in terms of why they do it: To rescue businesses from waste and inefficiency… To help families share quality time together… To save lives… To challenge the status quo… […]
Inspiring your audience with “why”
Hollywood really knows how to move an audience. As the masters of sight and sound, notice how a great movie trailer elicits emotions which inspire you into action. Like inspiring you to spend 50 or so dollars on a Sunday afternoon at the movies with your family. And afterwards, even though you hav...