Recent Articles from Katie Wafer
Top 10 Tips for Better Business Partnerships
Business partnerships are much like personal relationships: They deserve and require consistent attention. So what do you do when the blues hits your business partnership vibe? How do you rebound?
Online Reviews: The Bane and the Boost to Your Business
How one business owner’s first negative review has led to a new perspective on responding to and taking in online opinions. Hint: Sometimes it requires a cocktail.
Influencers: How to Leverage the Relationship
A new phenomenon has come about with the digital age: the rise of “influencers.” What used to be a space for celebrities (whose inspiring lifestyles were seen in magazines or film) has become the domain of everyday “it girls” thanks to social media.