Recent Articles from Madeleine Crichton
Sales & Marketing
August 17, 2022
Determining Your Business’s Target Market – Why It’s Necessary and How To Do It
Imagine a company, let’s say a mortgage brokerage, had been running ads on Facebook to a broad audience. Their ad read, “Get into your dream home today.” They couldn’t understand why so many calls, emails, and messages they were receiving were from people looking for a real estate agent. Each day, they were losing valuable […]